TE IMURANGI MEDIA
Te Imurangi Media Ltd was named after an art exhibition held at a Tūhoe art gallery in Taneatua called “Te Ao Kōhatu” also known as the Tūhoe Embassy. The art gallery was established by Tūhoe activist Tame Iti in 1997 as a way of promoting Tūhoe artists. The gallery was a creative hub that included a tāmoko studio and pounamu workshop. Te Imurangi Media founder Kimiora Kaire-Melbourne’s mother, Tania Melbourne, was the manager of the gallery and as a child, Kimiora recalls being surrounded by vocal, political and renowned Māori artists. In many ways, she believes her time at Te Ao Kohatu unconsciously developed her creativity, moulded her storytelling style and influenced the kaupapa she is drawn to. Although the gallery is now closed, she hopes that Te Imurangi Media will breathe new life into the kaupapa with film being her creative outlet and vessel for storytelling.
LOGO
This logo was commissioned by Tūhoe artist Tyler Dixon who worked closely with Kimiora to develop the final product. Te Imurangi is the ring around the sun and although it cannot be seen with the naked eye, it’s broad spectrum of colours can be seen through a lens. This phenomenon is represented in the transparency of the logo, its circular shape and range of colours.
Haehae lines layered on top of each other represent whakapapa (genealogy), our history and pūrākau (stories), all of which are foundational aspects of our Māoritanga. The whakarare pattern within the haehae lines represents kākano or new growth. This expresses the importance of nurturing our future generations and ensuring our kōrero live on through them.
The central rau (leaf) form represents our taiao (natural environment) and echoes Kimiora’s whakapapa connection to Te Urewera and Tūhoe.